Mickey's 50th Birthday Celebration!

Mickey Mouse is turning 95 this month!  Back in 1978, the little guy was turning 50, and there was a lot of hoopla about it.

The Fall 1978 issue of Disney News Magazine featured an article, about Mickey's milestone birthday.

Ub Iwerks was given credit in the article, as the co-creator of Mickey....or at least, for his and Walt's "combined talent."

The article mentioned "The Mickey Mouse 50th Birthday Parade," which was running at both Walt Disney World and Disneyland.

My dad took these next two pics of the parade, during a 1978 visit to Disneyland:

If we zoom in on the photo above, we can see part of a construction/refurbishment sign for the Matterhorn.  These pics were most likely taken prior to the attraction's May '78 reopening as, "The New Matterhorn."

That Disney News article also mentioned the birthday celebration ending on the weekend of November 18 & 19, with a special climax.  This pic from the book Disneyland: The First Quarter Century, was taken that very weekend.  I have a friend who was at the park that day, and he said that it was so miserably crowded, that there weren't any vacant benches available, to sit down and take a break.  He also shared a story with me, about how free pieces of birthday cake were being handed out to guests.  However, as he and his friend got near the cake, they noticed that there were some guys hanging around the cake, who kept spitting on it!  So, of course, they "passed" on the free cake!

Until just recently, I had never heard of the theatrical film, "Mickey's Birthday Party Show."  Apparently, it played in movie theaters as a feature-length compilation film.  Released on September 30, 1978, the film contained five classic cartoons starring Mickey and his friends (including Mickey's Birthday Party from 1942), as well as a special guest appearance by the New Mouseketeers. Also included, was the 1955 live-action feature Davy Crockett, King of the Wild Frontier.

Here's the official trailer for the film:

 

On November 19, 1978, NBC was airing a special 90-minute version of The Wonderful World of Disney, in honor of Mickey's 50th.  I like the artwork in this TV Guide advertisement, which used the names of all the stars appearing on the show, to create the image of Mickey.

(I've attempted to list here, all of the stars who were appearing;  Anne Bancroft, Jonathan Winters, Jodie Foster, Bruce Jenner, Anne Murray, Dean Jones, Mickey Rooney, Raquel Welch, Elliot Gould, Annette Funicello, Doc Severinsen, U.S. Marine Corps Band, Joe Namath, O.J. Simpson, Alex Karras, Peter Strauss, Rev. Billy Graham, Jacqueline Bisset, R2-D2, Johnny Carson, Burt Reynolds, Gene Kelly, Charo, Kenny Rogers, Ruth Buzzi, Red Buttons, Sally Field, Helen Reddy, Gary Owens, Ken Berry, Helen Hayes, Susan Clark, Bob Hope, Goldie Hawn, Gerald Ford, Roy Rogers, Eva Gabor, Mel Brooks, Bette Davis, Steve Garvey, Lawrence Welk, Kermit The Frog, Elton John, Rich Little, Edward Asner, Jack Albertson, Roger Miller, Chewbacca, Ronnie Schell, Dyan Cannon, Adam Rich, Cheryl Ladd, Cantinflas, Gregory Peck, Dick Clark, James Stewart, Hans Conreid, Christopher Lee, Dale Evans, Henry Winkler, Shields & Yarnell (what, no Mummenschanz?), Dick Van Patten, International Children's Choir, Peter Sellers, Sterling Holloway, Jan-Michael Vincent, Shirley Jones, Barbara Walters, Willie Nelson & Band, Phyllis Diller, Jo Anne Worley, Carol Burnett, and Karen and Richard Carpenter.)

Four days later, on Thanksgiving Day, Mickey was making his annual appearance in the Macy's Thanksgiving Day Parade.

Here is a color view of that same balloon, going down the parade route.

As for that special episode of The Wonderful World of Disney, I've searched for it on YouTube for years, and someone finally uploaded it, just a couple months ago!

 

To use a Lucy Ricardo quote, "Happy birthday, Mickey Mouse.....and I hope you live another 95 years!"

****** BONUS ITEM! ******

I thought I would include this birthday-themed Colorforms "Cartoon Kit" in the post, even though it is not specifically a "Mickey's 50th Birthday" item.  This originally belonged to my brother.  It's undated, but it was given to him in the early 1970s.

The board:

The pieces:

The instruction booklet:

 

Mickey's 50th & The Star Wars Holiday Special - 1978

Mickey Mouse is celebrating his 90th birthday this month! Gee, it seems like only yesterday that he was turning 50!

That year was 1978, and there was plenty of merchandise created to commemorate Mickey's 50th.

There was "The Official Birthday Book"......

A ceramic collector's plate and metal serving tray:

A holiday ornament:

Music Box:

T-shirts:

Some of these items were available at Disneyland, as well as other retail locations. However, some were actually exclusive to the park, like this book of matches and pinback button.

Mickey was even featured on the cover of Life Magazine, with a story about animation, inside.

There was also an article about his milestone birthday in the November 11, 1978 issue of TV Guide.

The article (by Maurice Sendak), began by mentioning that a special episode of The Wonderful World of Disney, titled "Mickey's 50," would be airing the following week.

Now, let's take a look at what was airing on television, 40 years ago:

Hollywood was celebrating it's 75th anniversary with a star-studded blowout!

The Wonderful World of Disney was showing The Boatniks, as a part of the show's 25th anniversary that year.

Ode To Billy Joe was airing on TV for the first time. I have never seen that movie. It just always sounded kind of depressing! Fifteen years later, Robbie Benson would provide the voice of "The Beast," in Disney's animated version of Beauty and the Beast.

Family Feud was having one of it's special celebrity editions with the casts of five different soap operas. I never watched daytime soaps, but it's kind of sad to think that out of all of these shows, General Hospital is the only one that is still on the air. I remember my mom watching The Secret Storm and As The World Turns!

On Dallas, the Ewing Family was facing their "worst crisis." This was before J.R. got shot, causing the entire nation to ask the question, "Who Shot J.R.?"

Pearl Bailey was guest starring on The Muppet Show, BEFORE Disney "acquired" them from Jim Henson.

The 1973 Emmy Award-winning special, A Charlie Brown Thanksgiving, was already an established annual tradition.

Farrah Fawcett was making her second "forced" guest-starring appearance on Charlie's Angels, following the breaking of her contract at the end of season one.

Mike Douglas and Dinah Shore both had popular afternoon talk shows. Mike Douglas had supplied the singing voice for Prince Charming in Disney's Cinderella and Dinah Shore had narrated the "Bongo" segment from Disney's Fun And Fancy Free. Mike Douglas was going to be visiting the set of Battlestar Galactica that week!

The New Mickey Mouse Club had been canceled the year before, but was still being shown in repeats.

The Love Boat and Different Strokes were both having special "Thanksgiving episodes."

And a little trainwreck called the Stars Wars Holiday Special, aired for the first and only time on television. The special is significant for Star Wars fans for several reasons....okay, maybe only one. It marks the first appearance of the character, Boba Fett. We do get to meet Chewbacca's family and we also get to hear Princess Leia sing.....not necessarily good things! The special is jaw-droppingly bad, but in a "you can't take your eyes off of it" kind of way.

The ad on the inside back cover was for the Chevy Chevette, the "Best Selling Small Car In America."

By the way, the artwork on the TV Guide cover was by the artist, Charles Santore. It depicts actor, Ron Liebman, who at the time was co-creator, co-writer and starring in the TV series, "Kaz." He won an Emmy for playing the title role, but unfortunately the show was still canceled after only one season. He would go on to win a Tony Award for playing Roy Cohn in the play, Angels In America. He also had recurring roles in Friends (as Rachel's father) and in The Sopranos (as Dr. Plepler). Here is the cover story article about him:

And here's a link to The Star Wars Holiday Special on YouTube, for anyone that wants to feel REALLY uncomfortable for the next hour and a half!