In the days before The Disney Store or The Disney Catalog, there was The Disney Family Showcase catalog from the Magic Kingdom Club. I received this catalog in the mail in 1984 and never received another one after that, so it may be the only time that Disney did something like this under that name. I had a subscription to Disney News Magazine at the time, so I'm assuming that is how I got on their mailing list.
There are more than 30 pages, but I've scanned each and every one of them and included them below. Some of the photos in the catalog were taken at Disneyland, Walt Disney World and Epcot Center.
The intro talks about Walt and his "Family of Corporate Participants" that helped finance the construction of Disneyland.
See's candy at $6.00 a pound! Wow! Today See's candy is over $19.00 a pound and the price goes up every year after the holidays, like clockwork.
The photo below is from Disneyland's "Festival Japan" parade, which makes me wonder what ever happened to Festival Japan, Viva Mexico Days, and Canada Days at Disneyland?
Epcot Center's Germany Pavilion is pictured on the page below. I had no idea that Goebel manufactured Hummel figurines. I thought Hummels were made by a company named Hummel.
The page below includes a picture taken at Epcot's Italy Pavilion. Epcot would have only been 2 years old at the time this catalog came out.
Only $65 for a Disneyland adult Annual Pass! This was before there were different "levels" of annual passes, so every pass was a "premium" pass. Passes had only been available for a year and a half at this point. Wikipedia (and many other sites) state that the first annual passes were offered to the public in 1984. I have my very first annual pass and it is dated June 20, 1983. I guess it is possible that they were only available to Magic Kingdom Club members that first year since these sites are specifically stating "to the public". However the sites I have been on that supposedly have comprehensive info about annual passes and the prices over the years, fail to mention that they were available in 1983....even if it was something that wasn't offered to the "general" public. I remember they first became available shortly after the New Fantasyland opened in May of 1983. The cost of an adult annual pass at that time was $60.
Disney gift certificates were available, but Disney Dollars would not debut until 1987.
This was the only item that I ordered from the catalog. A Disneyland attraction poster for only $12.50! I still have mine rolled up in the original shipping tube....I never did anything with it. I wonder what it would sell for today?
My brother and I both had Mickey Mouse watches when we were kids. As a matter of fact, we still have them. I remember the girl that sat next to me in 4th grade used to gripe at me about the ticking of my Mickey Mouse watch being too loud!
Arribas Brothers opened their first shop at Disneyland in 1967. Today they have two locations in the park, one on Main St. and the other in New Orleans Square. There used to be a Fantasyland location (inside the Castle) and another over at the Disneyland Hotel. That location was demolished five years ago along with the hotel waterfalls. :-(
The Pendleton Shop (pictured below) was located in Disneyland's Frontierland from opening day in 1955 until 1990.
Disc cameras took horrible, "grainy" photos. I'm glad I never bought one!
I believe that's Betty Taylor in the Golden Horseshoe photo (wearing the black dress). She performed in the Golden Horseshoe Revue from 1956 until 1986!
Who knew that slide projectors were so expensive back in the day?
I have Mickey's Christmas Carol on video and it's still in that same gift box shown on the lower right. I've gotten rid of most of my Disney videos, but I've kept that particular one because it was a gift from my dad.
The Disney Channel had just debuted one year earlier. Only $5.95 for a Disney T-shirt? I don't think you can get a T-shirt at Disneyland today for less than $30.
I wonder who would answer if you called the number below? Don't do it! I'm willing to bet that it's no longer a Disney number.
I hope everyone enjoyed this little shopping trip back to 1984! Happy Holidays to you all!
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