Tuesday, October 5, 2010

Happy Birthday to L.A., From Disneyland! - 1980

Here's another item from 30 years ago. It's a ninety-six page special supplement to the Los Angeles Times. Even though Los Angeles celebrated it's 200th birthday in 1981, this insert was included in an August 1980 edition of the newspaper.

So far, the newspaper articles and ads that I have posted have all been from my personal collection that I started as a child. However, this supplement was recently found in a box in my mom's garage, where it has been sitting for the past 30 years....that's why it is a little warped and distorted. If I had a scanner that was big enough, I could have pressed it flat, but since it would not fit on my scanner, I had to use my camera to take pictures of both the cover and this Disneyland advertisement.

There are also some advertisements/birthday greetings from other companies including many that no longer exist today, such as Bullock's, The Broadway, Ohrbach's, May Co., Robinson's (before the "Robinson's-May" merge), Alpha Beta, Barker Bros., American Savings, Crocker Bank and Western Airlines. Oh, and just days after mentioning Pat Boone and Hoffy hot dogs in my last post, look what I happened to find in this insert!

Pat Boone says, "Hooray for Hoffy! Hooray for L.A.!", but there's no mention of Hoffy being the official "meat product" of Knott's Berry Farm. Those commercials have to exist somewhere!

The insert also contains an interesting article (along with artwork) about what L.A. might look like in 100 years. The Los Angeles Central Library building is visible in the lower right corner of the second pic below. The other buildings kind of look like something out of "Logan's Run."

In addition to L.A.'s possible future, there are many photos from L.A.'s past, including pics of the Hollywood Bowl, the Chinese Theater, Angel's Flight, the Music Center, Tail O' The Pup, the Greek Theater, the La Brea Tar Pits, Watts Towers, the Bradbury Building, etc.

If anyone is interested in owning this Los Angeles Times supplement from 1980, here is a link to a site that has a copy of it for sale. I do not know this dealer or anything about their reputability, and I am not endorsing them. I'm just passing along information that I came across while I was doing research on Los Angeles' Bicentennial.

Well, since 2011 is just around the corner....Happy 230th Birthday, Los Angeles!


Dan Alexander said...

The L.A. of the future reminds me of the Star Wars Prequels.

I grew up with EPCOT and the Horizons ride, so the real world today is a major let-down.

Connie Moreno said...

Oh my gosh, that was great!!

Major Pepperidge said...

The building behind the central library building in the "LA2080" illustration looks like one of those Mayan-inspired structures from "Blade Runner".